Our story

We think hydration should be effortless

Sponge started with a simple frustration: every hydration product asked us to do more — log water by hand, buy a new bottle, remember to drink. We wanted the opposite. A tracker that disappears into your day and just works.

Sponge tracker on a water bottle at a desk

Our mission

Chronic mild dehydration is one of the most common and overlooked health issues — and the fixes on the market all rely on willpower. We set out to build a hydration tracker that removes the friction entirely: no logging, no new bottle, no nagging you can tune out.

Built around the bottle you already love

Instead of locking the sensor inside a single bottle, we put it in a tiny clip that works with the bottle you already carry. That one decision makes Sponge flexible enough to fit any routine — at your desk, in the gym bag, or in a parent’s kitchen.

Behavior, not just data

Tracking is only useful if it changes what you do. That’s why the Sponge app pairs gentle, real-time nudges with an optional app-lock that turns your phone into a reason to drink. The result is a habit that actually sticks.

Sponge co-founders Chris and Nathan
Co-founders Christopher Miglio and Nathan Katzaroff.

Meet the people building Sponge

See the team