Privacy Policy

Effective Date: June 24, 2024
Last Updated: July 10th, 2025

Sponge Hydration LLC (“Sponge,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our websites, mobile applications, hydration tracking devices, and any other services we provide (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

A. Personal Information You Provide

We may collect the following categories of personal information:

  • Identifiers: Name, email address, phone number, shipping address.

  • Account Credentials: Username and password.

  • Demographic Information: Age, gender, height, weight, activity level.

  • Health-Related Data: Hydration history and water consumption.

  • Purchase Information: Transaction details, but not payment credentials.

  • Communications: Emails, feedback, surveys, customer support requests.

  • Social Connections: Information from SNS platforms if you link accounts.

B. Automatically Collected Information

  • Device Data: IP address, device type, operating system, browser type.

  • Usage Data: Access times, page views, referring URLs.

  • Location Data: If enabled, we collect approximate geolocation.

  • Cookies & Tracking Technologies: Pixel tags, flash cookies, and third-party analytics tools (e.g., Google Analytics, AdRoll, Rakuten).

C. Third-Party Data

We may receive information from partners, including health platforms (e.g., Apple Health, Fitbit), social networks, and marketing partners.

2. How We Use Your Information

We may use your personal and usage data to:

  • Provide, maintain, and improve our Services;

  • Personalize hydration goals;

  • Process transactions and fulfill orders;

  • Communicate with you about your account or purchases;

  • Send marketing communications (opt-in only);

  • Conduct analytics and aggregate reporting;

  • Detect, investigate, and prevent fraud or other illegal activities;

  • Enforce our Terms of Service and comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information in the traditional sense. We may share your data under the following circumstances:

  • Service Providers: With vendors who perform services on our behalf (e.g., order fulfillment, email distribution, analytics).

  • Legal Obligations: To comply with laws, subpoenas, or legal processes.

  • Corporate Transactions: In connection with mergers, acquisitions, or sales of assets.

  • Third-Party Integrations: With your consent, such as if you link to Apple Health, Facebook, etc.

  • Aggregated or De-Identified Data: We may share this without restriction.

4. Your Rights & Choices

A. Opt-Out Options

You can opt out of marketing emails by clicking “unsubscribe.” To opt out of SMS, reply “STOP.” For third-party cookies, visit http://www.aboutads.info/choices.

B. Access and Deletion

You may request to access, update, or delete your personal information by emailing spongehydration@gmail.com. We will respond within a reasonable timeframe. We may retain certain information as required by law or for legitimate business purposes.

5. Data Retention

We retain your information for as long as your account is active or as needed to:

  • Fulfill orders;

  • Comply with legal obligations;

  • Resolve disputes;

  • Enforce agreements;

  • Support research and analytics.

Data may be retained in backups for a limited time after deletion.

6. Security

We use industry-standard technical, physical, and administrative safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Our Services are not intended for children under 13, and we do not knowingly collect data from anyone under 13. If we learn that a child has provided personal data, we will delete it immediately.

8. Users Outside the U.S.

If you access our Services from outside the United States, your data may be transferred to and processed in the U.S., where privacy laws may differ from those in your country. By using the Services, you consent to this transfer.

9. Third-Party Sites and Services

Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before providing personal data.

10. California Privacy Rights (CCPA)

California residents may request:

  • Categories and specific pieces of personal information we’ve collected.

  • Categories of sources from which information is collected.

  • Our business purpose for collecting personal data.

  • Categories of third parties with whom we share personal data.

To exercise these rights, email spongehydration@gmail.com with the subject “California Privacy Request.” We may verify your identity before fulfilling your request.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the new version with the updated date at the top. Your continued use of the Services constitutes acceptance of any changes.

12. Contact Us

For questions or concerns, contact us at:
📧 spongehydration@gmail.com
🌐 www.spongehydration.com